①Channel mix → funnel · where leads come from and where they stall
Ribbon width = leads in the selected period. Grey exits are the leads that did not progress to the next stage.
②What this board answers
Three questions a marketing director asks every Monday, answered from the filtered data.
③Leads by channel, 24 months · blended CPL vs. the search benchmark
Selected period is highlighted; earlier months are dimmed for context. Hover a month for the breakdown.
④Channel scorecard
Spend, leads, CPL and ROAS for the filter. Bars scale to the best channel.
⑤Email engagement
Open rate and click-to-open rate by month, email channel only.
⑥Web sessions & conversion rate
Monthly sessions from the selected channels; label shows session-to-lead conversion.
⑦Content performance
Top pieces by leads assisted (organic + content/referral traffic).
⑧Client profitability
Agency fee revenue vs. delivery cost per client (all channels), with gross margin.
⑨Campaign leaderboard
Top 8 campaigns by ROAS in the filter. Below-benchmark CPL is flagged.
⑩Ask the data · AI layer
Natural-language questions answered from the same model that powers the board — the answer below is generated from the current filter.
1 Benchmark: WordStream, Google Ads Benchmarks 2026 — median cross-industry search averages of $66.69 cost per lead, 6.64% click-through rate and 8.18% conversion rate, from 13,474 US search campaigns (April 2025 – March 2026). wordstream.com/blog/2026-google-ads-benchmarks. Everything else on this page is illustrative and internally consistent: subtotals add up and percentages match the numbers shown.
This is a generic industry sample built by BI Consulting Services. It is not a client's data and does not represent any real company's results. Four illustrative brands are used to show the multi-client view an agency needs.
